My Story
I organize chaos where customer signals, operations, and how people actually learn software all meet.
For 10+ years I've built the systems that get customers to value faster and keep them there.
At Qualtrics I worked across global markets helping enterprise teams build and read Voice of Customer programs. At Canopy I grew an implementation team from 1 to 30, cut onboarding from 3-4 months to 30-60 days, and put 900-1,000 customers a year through a repeatable program.
At Entrata I lead content operations across 60+ product lines and built an AI pipeline that pulls patterns from customer data, surfaces where people get stuck, and routes the findings to close the gap before it compounds. The library my team manages deflects 60% of support tickets traceable to documentation.
The approach is always the same: find where customers get stuck, trace it back to where it could have been prevented, fix it there, and build something that doesn't need reinventing next quarter.
I've worked in proptech, accounting, tax, and telecom. I know how to build from scratch and how to inherit a system that's barely holding together. Either way I can tell you what's wrong, what to do about it, and explain it to a VP or an IC depending on who's in the room.